CHILDREN’S CANCER INSTITUTE AUSTRALIA: DIAMOND BALL
PAX: 800
LOCATION: ICC, Sydney
Five weeks out from their biggest fundraiser of the year, the unthinkable happened - the event manager pulled out.
Enter Florence & Co Creative. What followed was five weeks of chaos, caffeine, and serious hustle… culminating in a record-breaking $1.7 million raised on the night!
After that high stakes debut, Katie stayed on to help steady the momentum and prepare for the following year while the team searched for a new in-house lead.
Since then, she’s been a trusted part of the crew supporting in the lead up and being there on the night to make sure everything runs seamlessly. It’s become a yearly highlight and a testament to what good partnership under pressure can do.